Kelloggs and Kashi...why????

Kashi's TLC bars are truly a gift.  Low in calories, high in protein, tons of whole grains, they are a vegan healthnut's dream come true.  Or so I thought, until the day I decided to take a close look at the label after learning that Kelloggs had bought the Kashi brand (back in 2001, thought I only recently became aware of this).  To my dismay, this is what I found....

 Why Kashi why?  Why did you have to add powdered cow puss to your amazing products?  I know whey is cheaper than soy isolate, but would anyone (except obsessive compulsive eaters like vegans and lactose intolerant people) really notice that tiny amount?  It's the last ingredient in the list, but just that tiny amount has tainted this beloved product and ripped yet another option from your adoring vegan fans.

I will miss you tasty little chewy bars....